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  Nathan E. Crace, ASGCA Associate
   principal/golf course architect

    e-mail
| nathan@watermarkgolf.com
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For information regarding our Principal, Nathan Crace, click here.
J. Michelle S. Crace, M.E.
owner & communications coordinator

e-mail
| michelle@watermarkgolf.com
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With nearly twenty years of experience in education, Michelle provides the critical support needed for the firm's communications, marketing, and promotional efforts.  She completed her undergraduate studies at Mississippi State University before earning her Masters Degree from William Carey University.  Michelle has numerous hours of post-graduate work in communications and marketing with a specialized emphasis in Internet marketing, which she puts to good use in guiding the Watermark staff in keeping our web site content fresh and up-t-date.  In addition to her position as the firm's owner, communications coordinator, and a member of the Advisory Board she is involved with Watermark Golf's daily financial operations as well as long-term strategic planning for current and prospective projects.  Add to this her ability to step back from each project and "see the big picture" from an objective point of view, and it's easy to see why she is such a critical piece of the puzzle at Watermark Golf.  Watermark Golf has minority business status with the Federal government as a minority contractor with both CCR and ORCA (as a certified Woman owned Business Entity [WBE]).

Bill Whatley, GCSAA
consulting agronomist
e-mail
| bwhatley@watermarkgolf.com
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Bill is a graduate of Mississippi State University's Agronomy & Turfgrass Management program--one of the best in the Southeastern United States.  As a member of the Advisory Board for Watermark Golf, his years of experience as both an assistant superintendent and superintendent serve as a solid foundation to provide technical support to our principal in both golf course grow-in and the landscape function of master planning.  A long time member of the Golf Course Superintendents Association of America, the Louisiana/Mississippi Golf Course Superintendents Association, and the Mississippi Turfgrass Association, he is continually working to further his professional education by attending seminars conducted by these and other industry organizations.

Lara Craft
office manager & administrative assistant

e-mail
| lara@watermarkgolf.com
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Lara manages the day-to-day operations of the Watermark Golf office, including bookkeeping and staff assignments and travel schedules.  Before coming to Watermark, she had extensive experience in bookkeeping and office management in the medical industry working with private doctors and a public hospital as well as working in the insurance industry.  She brings her organizational skills to Watermark to help ensure that the staff stays on top of the many new opportunities that present themselves each day.

Landon Petty
director of business development
e-mail
| landon@watermarkgolf.com
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Landon brings his expertise from both the golf industry and the aviation industry to the advisory board at Watermark Golf.  The former owner of one of the top regional golf publications in the southeastern United States, he sold the magazine to take a position as the Director of Golf of one of the top resorts in Louisiana, where he managed the day-to-day operations for years before being lured into the lucrative world of private aviation.  Landon's real world experience and forward-thinking approach to developing potential opportunities also makes him the perfect sounding board for Nathan and Michelle.
 
Martin Reeves, PGA
facility operations consultant

e-mail
| martin@watermarkgolf.com
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A well-respected Life Member of the PGA of America, Martin has years of experience not only as a managing golf professional, but also as a course owner/operator.  His career spans from years as a non-exempt player on the PGA Tour in his younger days to a club professional at courses from Texas to Mississippi.  As a member of the Advisory Board for Watermark Golf, Martin's area of expertise is in providing support in the development and planning of a golf facility's ancillary attributes such as the clubhouse, driving range, natural resources management center, etc. and helping to ensure that each works in synergy with one another.

Ralph Ross, CPA
financial planning consultant

e-mail
| ralph@watermarkgolf.com
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An avid golfer and a native of Grenada, Mississippi, Ralph earned a golf scholarship to the University of Mississippi, where he earned his degree in 1974.   He has served his community of Madison, Mississippi as the director of the Madison Chamber of Commerce and as Chairman of the Madison Center of Art. Ralph began his public accounting career with the Memphis, Tennessee office of Ernst & Young, LLP before returning to Jackson, Mississippi, where he is an active member of the Estate Planning Council, the Jackson Tax Forum, and is the Senior Tax Partner for Smith, Turner & Reeves, one of the largest accounting firms in the Magnolia State.  As a member of the Advisory Board for Watermark Golf, Ralph utilizes his extensive experience to provide assistance in the development of pro forma financial statements and financial planning for the firm's on-going projects.

Gene Holbrook
planning and risk assessment consultant

e-mail
| gene@watermarkgolf.com
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With more than 30 years of experience in the insurance and estate planning industries, Gene has a keen understanding of the importance of proper planning and due diligence.  His years of business experience, involvement with the Mississippi and Jackson Associations of Life Underwriters, and his vice-chairmanship of the Pre-Licensing School, combined with continuing professional education studies in the areas of Business and Estate planning provide him with the background required to make critical assessments of potential projects for the firm.  An avid golfer, his position as a member of Watermark Golf's Advisory Board provides the firm with a wealth of knowledge not only in planning, but also in risk assessment and cost/benefit analysis.

 

 

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